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Data Deduplication: Why Data Quality Is Critical to Digital Transformation
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The most accurate B2B and B2C data cleansing software to date. Fortune 500 Data Quality near you!

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Standardize · Normalize · Sort · Suppress · Validate · Enrich

Each year close to 30% of your data can be rendered deficient or incomplete. Even worst, somewhere between 10% to 25% of these records have errors, creating a major problem for salespeople and business managers, as it prevents them from doing their job safely and effectively, thus wasting hundreds of hours, dollars, and resources on data cleansing efforts. 

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What is data cleansing?

Data cleansing, also known as data wrangling or data scrubbing, is the process of identifying and correcting errors, duplicate data, and unnecessary data. Data cleansing is a vital step in the data preparation process that enables reliable data quality resulting in accurate visualizations, models, and data based decisions.

Why is data cleansing important?

Analytics, algorithms and models are merely a representation of data pre data wrangling. Gartner reports say 25% of enterprise data is flawed on average. Companies lose out on their total profits, a result of dirty data, but they also suffer significant non-financial losses. To be a leader in your industry clean data is a must. As Gartner says, dirty data is a business problem, not an IT problem.

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what are the benefits to data matching tools?

What are the benefits to data cleansing?

  • Generate savings from your business costs. Resources will be used more strategically, less will be required to do more.
  • Improves credibility and your corporate image. By having quality data, you can estimate how your users perceive the organization.
  • Customer loyalty. The ability to create a personalized approach to each set of your consumers based on their preferences is made possible by high quality customer data.
  • Make data driven decisions based on reliable data. Validate and take action before committing to important processes and operations.
  • Improve and optimize your services and products. Gather information about the goods and services and capture audience pulse to deliver a better experience.
  • Boost your marketing strategies. Possession of high-quality customer data makes it possible for various marketing and sales methods to be implemented more successfully.

How can our CUBO iQ® software help you clean your data?

  • Specially designed to be used by anyone, not just IT personnel. (Data Analysts, Data Scientists, Business Leaders, Admin, C-Level Executives, Marketing and more!)
  • With our drag and drop solution be on your way to data quality heaven in a matter of minutes.
  • Import existing business rules and dictionaries for quick implementation and put us on cruise control.
  • Combine various sources of information, internal and external, into a single source and get a holistic view of your customers.
  • Complete customers' addresses by combining and matching records to create a single, complete view.
  • Detect and delete duplicates so that they can be removed from mailing lists.
  • Identify members residing in the same place (either members of the same household or employees of the same company) by using householding techniques.
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Why choose Datos Maestros™ for your data cleansing initiative?

“Datos Maestros” is spanish for Master Data and thats all we know. With over 40 years of combined experience, accross 40 countries and more than 400 system integrations under our belt, we have seen the good the bad and the ugly. It’s safe to say we know a thing or two about data quality.

Why pay more for less, our unicorn business model allows a one man band and small to medium companies pay on the go, with credits or our pay per match check out options. For the the big dogs we don’t sacrifice quality for quantity and can count on the best bang for your buck with guaranteed lowest price without loosing our Fortune 500 memory.

SaaS (pay-per-match) • Monthly • Annual • Rent Software + Experts by the Hour (RDP)
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CUBO iQ® data cleansing software ingredients:

  • Super sonic heavy-duty loading (tested on a billion records, no load limits on our test drives, check us out).
  • On Premise, cloud and hybrid integration with API.
  • Data profiling, data parsing and smart dictionaries for repeatable business rules and maximum data quality and MDM.
  • Regular expression libraries with string-searching algorithms for "find and replace" operations on strings, or for input validation.
  • Fuzzy matching agorithms (Jaro, Levenshtein, Damerau Levenshtein, words order and our proprietary touch).
  • Golden record, master record, survivorship rules for a true 360º experience with flexible crosswalks.
  • Mad scientists working in and out with constant research and developing striving to be the best and most affordable.
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CUBO iQ® data cleansing automation for your real time needs:

Getting clean is the first step in data cleansing process the next challenge is staying clean. With our business automation integration reap the following benefits:

  • Stay up to date 24/7: monitor onmichannel ETL workflows in real or scheduled batch approaches.
  • Master record rule maker:  keep data golden with our automatic update or overwrite business rules with fuzzy matching in real-time.
  • Update/Overwrite: Automatically update or overwrite values within matching groups and stay duplicate free. 
  • Quick removal tool: Instantly delete all matching, non-matching, or selected records or send to conflict resolution holding tables.
  • Powerful merging tool:  merge and purge your data on its way to Fortune 500 data quality bliss. 
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How can I achieve optimal Data Cleansing? Learn more about it here, download now for free.
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Integrate with your pre-existing tools and software now!

We integrate seamlessly with your preexisting tools and databases  or ETL workflows for easy to access data that is processable and clean to make data driven decisions. 

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We have more than 40 experience years in Big Data, Software and Business Intelligence sector, Specialized in the public and private sectors and Fortune 500 companies.

Find what our customers say at G2.com
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